Don Neon

Don Neon made the best letters in town
New businesses came and went, and came again
and the comings always involved Don Neon

You paid per letter so the town was full of short names:
Tom’s Tea, Bob’s Bowl, Fred’s Fork
They were proper names and the town shone.

Today, I saw all his signs lying on the street
A mall had opened with its own letters
imported from the Capital.

And the manager said to Don Neon,
we rather see your business gone
It was a sign of the time, nothing personal,
that Don Neon left, and the Mall had won.