Profit maximization is a ‘clean’, strong forcing idea, i.e. one that allows for the abstraction from local context. It binds human actions together in a social structure that proves very hard to disentangle. Communal welfare cannot abstract from life in this way. The internal motivation hinges on local outcomes and thus erodes, leading either to societal collapse or suppression, which represent more primitive forcing ideas, namely following orders and immediate survival.

“What is the purpose of life?”
“Mainly gloating over the misfortunes of others”
“And you say evil comes from religion, huh?”
“…And then there’s irony.”
Christopher Hitchens

“A value debased and an illusion unmasked have the same pitiful form; they resemble each other and there is nothing easier than to mistake one for the other.”

From: The Joke by Milan Kundera

Adorno on Facebook

The notion that every single person considers themselves better in their particular interest than all others, is as long-standing a piece of bourgeois ideology as the overestimation of others as higher than oneself, just because they are the community of all customers. [The source of “likes”] Since the old bourgeois class has abdicated, both lead their afterlife in the Spirit [Geist] of intellectuals, who are at the same time the last enemies of the bourgeois, and the last bourgeois. By allowing themselves to still think at all vis-a-vis the naked reproduction of existence, they behave as the privileged; by leaving things in thought, they declare the nullity of their privilege. – Theodor W. Adorno, quoted by Babette Babich